How We Score Ideas: Opportunity & Feasibility, Explained
What the two numbers on every idea report actually measure, how they're derived, and how to use them to pick your next move.
August 15, 2026 · Idea for Startups
Opportunity: how big is the opening?
Opportunity blends measured search demand, growth trajectory, and how weak the current answers are. A 9/10 means real, rising demand with incumbents leaving an obvious gap; a 5/10 means the demand is real but the field is crowded or flat.
Feasibility: can a normal founder actually build this?
Feasibility measures what it takes to ship a first version: capital required, technical difficulty, regulatory drag, and time to first revenue. It is scored for a solo founder or small team — not a venture-backed lab.
How to read the two together
High opportunity plus high feasibility is rare and worth moving on quickly. High opportunity with low feasibility is a wedge question — find the small version of the idea that ships this quarter. Low opportunity is a pass, no matter how buildable it looks.
Put this into practice with a researched idea
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